FEARLESSLEADERSHIP

OUR
COACHES

Behind every relentless bull rider are coaches helping them maximize their talent and encouraging them to push their talent to the extreme. For Ridge Riders, it’s no different. Manager Colby Yates and technical coach Paulo Crimber bring a uncompromised Brazil- ian-Texan attitude to the Ridge Rider team. Both Colby and Paulo are combining their talents, proven skills and experience to coax our cowboys to next-level bull riding.
COLBY YATES
TEAM MANAGER
During his 10-year professional career, Colby qualified for 5 PBR world finals and was crowned the iron cowboy champion in 2011. As both an ambassador and mentor, he has dedicated much of his life to helping athletes to mentally, physically and emotionally succeed in professional bull riding, bringing with him a unique mix of mindfulness and physical strength. Previously he functioned as a PBR competition committee rider rep and a sideline reporter for profession al events, a dynamic set of skills that’ll elevate our ridge riders to new heights.
PAULO CRIMBER
TECHNICAL COACH
Rider, mentor, agent, coach, Paulo was a prominent fixture on the PBR circuit between 1998 and 2012, qualifying for the PBR world finals qualifier no less than 10 times (with 3 top 10 finishes). Today, the bra-zilian-born texas resident is a tireless jack of all trades: from PBR translator to western sports agent, mentor to brazilian bull riders arriving in the us to a member of the PBR world cup champion team brazil. Paulo brings all this experience and technical expertise to ridge riders to inspire a new generation of bull riders.