Throughout his 10-year professional bull riding career, Colby Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo and was crowned the 2011 Iron Cowboy Champion. Yates has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for athletes in his role as a rider representative on the PBR competition committee. Yates brings a dynamic skill set that will play a pivotal role in elevating our Ridge Riders athletes to new heights.
CASEY LANE
GENERAL MANAGER
Casey Lane is a sports business executive with more than 20 years of experience in the industry. His appreciation of the western landscape is rooted in his childhood, having been raised on a cattle ranch in California and actively being involved in rodeo and FFA. In his role with the Ridge Riders, Lane oversees event operations, marketing, communications, social media, sponsorships and competition elements. When not on the road to 2024 PBR Teams Championship title, Casey resides in Zionsville, Indiana with his wife of 24 years, two sons, and daughter.
Mo Brings Plenty
Director of Team Culture
Mo Brings Plenty, an enrolled member of the Cheyenne River Sioux Tribe of South Dakota, is an actor best known for his role on the hit series “Yellowstone,” and valued American Indian consultant. Mo prides himself in wholeheartedly believing the good in humanity still exists and seeing the world through the lens of the sacrifices his family and ancestors made so that he could be here today. Joining the Ridge Riders in a cultural leadership role, Mo will bring his unique perspective for the diverse history of the western landscape to every aspect of the team.
